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A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
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Network television pricing : a comment
Leonard, William Norris - In: The journal of business : B 42 (1969) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10002382854
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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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Television advertising : the great discount illusion, or tonypandy revisited
Blank, David M. - In: The journal of business : B 41 (1968) 1, pp. 10-38
Persistent link: https://www.econbiz.de/10001922741
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The guaranteed wage, the economics of opulence in collective bargaining
Chernick, Jack; Berkowitz, Monroe - In: The journal of business : B 28 (1955) 3, pp. 169-181
Persistent link: https://www.econbiz.de/10001996036
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The interaction of corporate and government financing in general equilibrium
Benninga, Simon - In: The journal of business : B 61 (1988) 2, pp. 233-258
Persistent link: https://www.econbiz.de/10001047033
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Response of hourly stock prices and trading volume to economic news
Jain, Prem C. - In: The journal of business : B 61 (1988) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10001047034
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An empirical look at franchising as an organizational form
Norton, Seth W. - In: The journal of business : B 61 (1988) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10001047035
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The construction of tender offers : capital gains taxes and the free rider problem
Brown, David T. - In: The journal of business : B 61 (1988) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10001047037
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On the contrarian investment strategy
Chan, K. C. - In: The journal of business : B 61 (1988) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10001047041