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Television advertising : the great discount illusion, or tonypandy revisited
Blank, David M. - In: The journal of business : B 41 (1968) 1, pp. 10-38
Persistent link: https://www.econbiz.de/10001922741
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Network television pricing : a comment
Leonard, William Norris - In: The journal of business : B 42 (1969) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10002382854
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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
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IDA : an approach to interactive data analysis in teaching and research
Ling, Robert F.; Roberts, Harry V. - In: The journal of business : B 48 (1975) 3, pp. 411-451
Persistent link: https://www.econbiz.de/10002373073
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Computers and the cost of producing various types of banking services
Longbrake, William A. - In: The journal of business : B 47 (1974) 3, pp. 363-381
Persistent link: https://www.econbiz.de/10002392008
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The allocation of computer time by university computer centers
Kanter, Herschel; Moore, Arnold; Singer, Neil - In: The journal of business : B 41 (1968) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10002188330
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The organization of Electronic Data Processing (EDP) activities and computer use
Vanlommel, E.; Brabander, B. de - In: The journal of business : B 48 (1975) 3, pp. 391-410
Persistent link: https://www.econbiz.de/10002939288
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Electronic computers and business indicators
Shiskin, Julius - In: The journal of business : B 30 (1957) 4, pp. 219-267
Persistent link: https://www.econbiz.de/10002812394
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Automation, size, and the locus of decision making : the cascade effect
Klatzky, S. R. - In: The journal of business : B 43 (1970) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10002217039