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Governance of adjustments
Wernerfelt, Birger - In: The journal of business : B 77 (2004) 2,Suppl., pp. S3-S24
Persistent link: https://www.econbiz.de/10002095305
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Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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On the nature and scope of the firm : an adjustment-cost theory
Wernerfelt, Birger - In: The journal of business : B 70 (1997) 4, pp. 489-514
Persistent link: https://www.econbiz.de/10001228878
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To brand or not to brand? : a theoretical and empirical question
Sappington, David E. M.; Wernerfelt, Birger - In: The journal of business : B 58 (1985) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10002736999
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Risk reduction and umbrella branding
Montgomery, Cynthia A. - In: The journal of business : B 65 (1992) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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On the Nature and Scope of the Firm: An Adjustment-Cost Theory
Wernerfelt, Birger - In: The journal of business : B 70 (1997) 4, pp. 489-514
Persistent link: https://www.econbiz.de/10007365922
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Governance of Adjustments
Wernerfelt, Birger - In: The journal of business : B 77 (2004) 2, pp. S3
Persistent link: https://www.econbiz.de/10006022981
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Governance of Adjustments
Wernerfelt, Birger - In: The journal of business : B 77 (2004) 2, pp. S3
Persistent link: https://www.econbiz.de/10006022998