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Princing research in marketing: the statte of the art
Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
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Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
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Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
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Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?
Kadiyali, Vrinda; Vilcassim, Naufel J.; Chintagunta, … - In: The journal of business : B 69 (1996) 4, pp. 459-488
Persistent link: https://www.econbiz.de/10007321672
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Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2788
Persistent link: https://www.econbiz.de/10007599522