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Assessing the competitive interaction between private labels and national brands
Cotterill, Ronald W.
;
Putsis, William P.
;
Dhar, Ravi
- In:
The journal of business : B
73
(
2000
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10001447207
Saved in:
2
Assessing the Competitive Interaction between Private Labels and National Brands
Cotterill, Ronald W.
;
Putsis Jr, William P.
;
Dhar, Ravi
- In:
The journal of business : B
73
(
2000
)
1
,
pp. 109-138
Persistent link: https://www.econbiz.de/10006047184
Saved in:
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