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~isPartOf:"The journal of business : B"
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The journal of business : B
Journal of marketing
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Advances in business marketing : a research annual
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
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Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
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