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A multi-dimensional approach to consumer motivation : exploring economic, hedonic, and normative consumption goals
Barbopoulos, Isak; Johansson, Lars-Olof - In: The journal of consumer marketing 33 (2016) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10011472907
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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Joint consumption challenges in groups
Marchand, Andre - In: The journal of consumer marketing 31 (2014) 6/7, pp. 483-493
Persistent link: https://www.econbiz.de/10010459753
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Family meals and identity in urban China
Yu, Hongyan; Veeck, Ann; Yu, Fang - In: The journal of consumer marketing 32 (2015) 7, pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
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Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O. - In: The journal of consumer marketing 32 (2015) 7, pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
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Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan
Ono, Makoto; Ono, Akinori - In: The journal of consumer marketing 32 (2015) 7, pp. 542-550
Persistent link: https://www.econbiz.de/10011482271
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Does religion influence consumers' green food consumption? : some insights from Malaysia
Mohd Suki, Norazah; Norbayah Mohd Suki - In: The journal of consumer marketing 32 (2015) 7, pp. 551-563
Persistent link: https://www.econbiz.de/10011482285