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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
39
United States
39
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Personality psychology
18
Persönlichkeitspsychologie
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Werbung
17
Emotion
15
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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Article
285
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2
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Article in journal
287
Aufsatz in Zeitschrift
287
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
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Konferenzbeitrag
2
Sammelwerk
2
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English
287
Author
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,066
Journal of retailing and consumer services
1,950
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,009
International journal of consumer studies
768
International journal of hospitality management
739
NBER working paper series
717
Psychology & marketing
672
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
614
Working paper / National Bureau of Economic Research, Inc.
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
524
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
SpringerLink / Bücher
419
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
Technological forecasting & social change : an international journal
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of marketing research : JMR
344
Discussion paper
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Texto para Discussão
341
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Cogent business & management
322
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Journal of marketing management : MM
312
Tourism management : research, policies, practice
312
Journal of retailing
303
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of marketing
295
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
287
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1
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
2
Determinants of US consumer mobile shopping services adoption : implications for designing mobile shopping services
Yang, Kiseol
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003987505
Saved in:
3
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Neelankavil, James P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 190-199
Persistent link: https://www.econbiz.de/10010395522
Saved in:
4
Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber
;
Souiden, Nizar
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 336-344
Persistent link: https://www.econbiz.de/10008651286
Saved in:
5
Technology rejection: the case of the wallet phone
Swilley, Esther
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 304-312
Persistent link: https://www.econbiz.de/10008651290
Saved in:
6
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
8
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
9
Family meals and identity in urban China
Yu, Hongyan
;
Veeck, Ann
;
Yu, Fang
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
Saved in:
10
Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O.
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
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