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Investigating consumers' responses to the Great Recession
Strutton, David; Lewin, Jeffrey E. - In: The journal of consumer marketing 29 (2012) 5, pp. 378-388
Persistent link: https://www.econbiz.de/10009581975
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David - In: The journal of consumer marketing 34 (2017) 7, pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
Cover Image
Investigating consumers' responses to the Great Recession
Strutton, David; Lewin, Jeffrey - In: The journal of consumer marketing 29 (2012) 5, pp. 378-389
Persistent link: https://www.econbiz.de/10009998264