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~isPartOf:"The journal of consumer marketing"
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Investigating consumers' responses to the Great Recession
Strutton, David
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 378-388
Persistent link: https://www.econbiz.de/10009581975
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod
;
Yazdanparast, Atefeh
;
Strutton, David
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
Saved in:
3
Investigating consumers' responses to the Great Recession
Strutton, David
;
Lewin, Jeffrey
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 378-389
Persistent link: https://www.econbiz.de/10009998264
Saved in:
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