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The journal of consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
2
How re-designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-448
Persistent link: https://www.econbiz.de/10009965464
Saved in:
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