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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
60
Markenimage
60
Brand management
45
Markenführung
45
USA
40
United States
40
Brand
35
Markenartikel
35
Advertising effects
32
Werbewirkung
32
Beziehungsmarketing
28
Relationship marketing
28
China
25
Marketing management
19
Marketingmanagement
19
Einzelhandel
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
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Emotion
15
Internet marketing
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Online-Marketing
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Social Web
15
Social web
15
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Target group
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Zielgruppe
12
Perception
11
Wahrnehmung
11
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10
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10
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English
291
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Fletcher, Richard
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
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The journal of consumer marketing
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,950
International journal of consumer studies
767
International journal of hospitality management
742
Psychology & marketing
740
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
538
Working paper / National Bureau of Economic Research, Inc.
459
Journal of advertising research
417
SpringerLink / Bücher
409
NBER Working Paper
404
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
European journal of marketing : EJM
388
Journal of marketing research : JMR
373
Journal of marketing communications
357
Management science : journal of the Institute for Operations Research and the Management Sciences
356
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
331
Journal of travel and tourism marketing
327
Journal of marketing management : MM
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of retailing
312
Tourism management : research, policies, practice
308
Journal of consumer behaviour : an international research review
303
Cogent business & management
299
International journal of retail & distribution management
296
Journal of marketing
294
Journal of the Academy of Marketing Science
289
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
275
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
270
International journal of advertising : the review of marketing communications
264
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ECONIS (ZBW)
291
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1
Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.
;
Laraway, Sean
;
Snycerski, Susan
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
Saved in:
2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
3
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
4
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
5
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
6
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
7
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
8
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
9
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
10
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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