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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10009963681
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008408559