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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina; Grigaliunaite, Viktorija - In: The journal of consumer marketing 34 (2017) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
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Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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Consumer perceptions of salesperson gender and credibility : an evolutionary explanation
Prendergast, Gerard Paul; Li, Sze Sze; Li, Connie - In: The journal of consumer marketing 31 (2014) 3, pp. 200-211
Persistent link: https://www.econbiz.de/10010395520
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri; Barnes, Nora Ganim - In: The journal of consumer marketing 27 (2010) 5, pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Family meals and identity in urban China
Yu, Hongyan; Veeck, Ann; Yu, Fang - In: The journal of consumer marketing 32 (2015) 7, pp. 505-519
Persistent link: https://www.econbiz.de/10011482232