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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
USA
42
United States
42
Brand
38
Markenartikel
38
Beziehungsmarketing
30
Relationship marketing
30
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28
Werbewirkung
28
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20
Herkunftsbezeichnung
20
Marketing management
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Marketingmanagement
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Persönlichkeitspsychologie
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Werbung
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Online-Marketing
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Online retailing
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Online-Handel
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
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2
Herrmann, Jean-Luc
2
Herstein, Ram
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Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
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The journal of consumer marketing
Journal of business research : JBR
2,434
Journal of retailing and consumer services
1,996
International journal of consumer studies
779
International journal of hospitality management
779
SpringerLink / Bücher
776
Psychology & marketing
729
The journal of brand management : an international journal
703
NBER working paper series
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Working paper / National Bureau of Economic Research, Inc.
553
The journal of product & brand management
512
European Journal of Marketing
494
NBER Working Paper
489
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Journal of marketing research : JMR
469
European journal of marketing : EJM
445
Asia Pacific journal of marketing and logistics
432
Journal of Consumer Marketing
426
The journal of product innovation management : an international publication of the Product Development & Management Association
419
Tourism management : research, policies, practice
416
Journal of Product & Brand Management
413
Journal of marketing
409
Journal of travel and tourism marketing
396
Journal of marketing management : MM
394
Technological forecasting & social change : an international journal
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
Industrial marketing management : the international journal for industrial and high-tech firms
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Journal of the Academy of Marketing Science
356
Journal of retailing
344
Marketing letters : a journal of research in marketing
341
Journal of marketing communications
339
Journal of fashion marketing and management
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
334
Cogent business & management
331
International journal of production research
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
310
Marketing intelligence & planning
309
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ECONIS (ZBW)
302
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1
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302
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1
The impact of consumer resistance to
brand
subsitution on
brand
relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
2
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
3
The dimensions of prescription drug
brand
personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
4
Does consumers' personal involvement have an influence on store
brand
buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
5
Comparative advertising : citing or not the leading
brand
and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
6
Beyond "halo" : the identification and implications of differential
brand
effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
7
Examining
brand
communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
8
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
9
Attribution of symbolic
brand
meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
10
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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