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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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2
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English
284
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,932
International journal of consumer studies
767
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
529
NBER Working Paper
452
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
374
Journal of Consumer Marketing
367
The journal of brand management : an international journal
355
SpringerLink / Bücher
349
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
299
Cogent business & management
298
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
287
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
284
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1
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
2
A multi-dimensional approach to consumer motivation : exploring economic, hedonic, and normative consumption goals
Barbopoulos, Isak
;
Johansson, Lars-Olof
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 75-84
Persistent link: https://www.econbiz.de/10011472907
Saved in:
3
Joint consumption challenges in groups
Marchand, Andre
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 483-493
Persistent link: https://www.econbiz.de/10010459753
Saved in:
4
Product ethnicity and perceived consumer authenticity : the moderating role of product type
Park, Jieun
;
Javalgi, Rajshekhar G.
;
Wachter, Michael L.
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 458-468
Persistent link: https://www.econbiz.de/10011629359
Saved in:
5
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
6
Hybrid car purchase intentions : a cross-cultural analysis
Oliver, Jason D.
;
Lee, Seung-hee
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 96-103
Persistent link: https://www.econbiz.de/10003987423
Saved in:
7
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Saved in:
8
Gender, store satisfaction and antecedents : a case study of a grocery store
Helgesen, Øyvind
;
Nesset, Erik
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 114-126
Persistent link: https://www.econbiz.de/10003987431
Saved in:
9
Choosing non-conventional treatments : consumers' attempt at controlling health care
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 127-138
Persistent link: https://www.econbiz.de/10003987433
Saved in:
10
Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
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