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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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Determinants of US consumer mobile shopping services adoption : implications for designing mobile shopping services
Yang, Kiseol - In: The journal of consumer marketing 27 (2010) 2/3, pp. 262-270
Persistent link: https://www.econbiz.de/10003987505
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Self-efficacy as an antecedent of cognition and affect in technology acceptance
Kulviwat, Songpol; Bruner, Gordon C.; Neelankavil, James P. - In: The journal of consumer marketing 31 (2014) 3, pp. 190-199
Persistent link: https://www.econbiz.de/10010395522
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Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber; Souiden, Nizar - In: The journal of consumer marketing 27 (2010) 4, pp. 336-344
Persistent link: https://www.econbiz.de/10008651286
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Technology rejection: the case of the wallet phone
Swilley, Esther - In: The journal of consumer marketing 27 (2010) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10008651290
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Family meals and identity in urban China
Yu, Hongyan; Veeck, Ann; Yu, Fang - In: The journal of consumer marketing 32 (2015) 7, pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
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Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O. - In: The journal of consumer marketing 32 (2015) 7, pp. 530-541
Persistent link: https://www.econbiz.de/10011482248