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~isPartOf:"The journal of industrial economics"
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The journal of industrial economics
Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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ECONIS (ZBW)
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1
An empirical investigation of advertising and concentration : comment
Ekelund jr., Robert B.
;
Maurice, Charles
;
Mann, H. M.
- In:
The journal of industrial economics
18
(
1969
)
1
,
pp. 81-84
Persistent link: https://www.econbiz.de/10002116523
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2
Intangible capital aspects of advertising and R & D expenditures
Hirschey, Mark
- In:
The journal of industrial economics
30
(
1982
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10002858879
Saved in:
3
Advertising and concentration : an empirical investigation
Mann, H. Michael
;
Henning, J. A.
;
Meehan jr., J. W.
- In:
The journal of industrial economics
16
(
1967
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10002427049
Saved in:
4
Profit rates and market structure of advertising intensive firms
Vernon, John M.
;
Nourse, Robert E. M.
- In:
The journal of industrial economics
22
(
1973
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10002957027
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5
Market structure and industrial performance : relation of profit rates to concentration, advertising intensity, and diversity
Miller, Richard A.
- In:
The journal of industrial economics
17
(
1969
)
2
,
pp. 104-118
Persistent link: https://www.econbiz.de/10002496026
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6
Statistical testing in industrial economics : a reply on measurement error and sampling procedure
Mann, H. M.
;
Henning, J. A.
;
Meehan jr., J. W.
- In:
The journal of industrial economics
18
(
1969
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10002427416
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7
Profitability of advertising in Australia : a case study
Metwally, M. M.
- In:
The journal of industrial economics
24
(
1976
)
3
,
pp. 221-231
Persistent link: https://www.econbiz.de/10002476259
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8
Measuring the profitability of advertising : an empirical study
Lambin, Jean-Jacques
- In:
The journal of industrial economics
17
(
1969
)
2
,
pp. 86-103
Persistent link: https://www.econbiz.de/10002399386
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9
Measuring the productivity of investment in persuasion
Dean, Joel
- In:
The journal of industrial economics
15
(
1967
)
2
,
pp. 81-108
Persistent link: https://www.econbiz.de/10002065990
Saved in:
10
Optimal adjustments to changes in the price of advertising
Baye, Michael R.
- In:
The journal of industrial economics
30
(
1981
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10001881202
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