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Measuring the productivity of investment in persuasion
Dean, Joel - In: The journal of industrial economics 15 (1967) 2, pp. 81-108
Persistent link: https://www.econbiz.de/10002065990
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Optimal adjustments to changes in the price of advertising
Baye, Michael R. - In: The journal of industrial economics 30 (1981) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10001881202
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Statistical testing in industrial economics : a reply on measurement error and sampling procedure
Mann, H. M.; Henning, J. A.; Meehan jr., J. W. - In: The journal of industrial economics 18 (1969) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10002427416
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Measuring the profitability of advertising : an empirical study
Lambin, Jean-Jacques - In: The journal of industrial economics 17 (1969) 2, pp. 86-103
Persistent link: https://www.econbiz.de/10002399386
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Market structure and industrial performance : relation of profit rates to concentration, advertising intensity, and diversity
Miller, Richard A. - In: The journal of industrial economics 17 (1969) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10002496026
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Profitability of advertising in Australia : a case study
Metwally, M. M. - In: The journal of industrial economics 24 (1976) 3, pp. 221-231
Persistent link: https://www.econbiz.de/10002476259
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Profit rates and market structure of advertising intensive firms
Vernon, John M.; Nourse, Robert E. M. - In: The journal of industrial economics 22 (1973) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10002957027