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The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: The journal of media economics 23 (2010) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
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Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie - In: The journal of media economics 13 (2000) 4, pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
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Readers' attitudes toward press advertising: are they ad-lovers or ad-averse?
Sonnac, Nathalie - In: The journal of media economics 13 (2000) 4, pp. 249-259
Persistent link: https://www.econbiz.de/10010169388