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The economic advantage of being the "voice of the majority"
Resende, Joana - In: The journal of media economics 21 (2008) 3, pp. 158-190
Persistent link: https://www.econbiz.de/10003807384
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Circulations, revenues, and profits in a newspaper market with fixed advertising costs
Manduchi, Agostino; Picard, Robert G. - In: The journal of media economics 22 (2009) 4, pp. 211-238
Persistent link: https://www.econbiz.de/10003941061
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken; Wiltse, Eric - In: The journal of media economics 18 (2005) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
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Who wants you when you're old and poor? : Exploring the economics of media pricing
Koschat, Martin A.; Putsis, William P. - In: The journal of media economics 13 (2000) 4, pp. 215-232
Persistent link: https://www.econbiz.de/10001513102
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Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie - In: The journal of media economics 13 (2000) 4, pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
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Preprints versus display advertising : which is more profitable for nondaily newspapers?
Smith, Ken - In: The journal of media economics 12 (1999) 4, pp. 233-245
Persistent link: https://www.econbiz.de/10001441932
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The political economy of the Russian newspaper industry
Lee, Soobum - In: The journal of media economics 11 (1998) 2, pp. 57-71
Persistent link: https://www.econbiz.de/10001239173
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Intermedia competition for advertising in small daily markets
Smith, Ken - In: The journal of media economics 8 (1995) 4, pp. 29-45
Persistent link: https://www.econbiz.de/10001201602
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Application of pricing theory in studies of pricing behavior and rate strategy in the newspaper industry
Shaver, Mary Alice - In: The journal of media economics 8 (1995) 2, pp. 49-59
Persistent link: https://www.econbiz.de/10001186536