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~isPartOf:"The journal of media economics"
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Fernsehwerbung
15
Television advertising
15
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6
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Television programme
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Kind, Hans Jarle
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Arrazola Vacas, María
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Bel, Germà
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Domènech, Laia
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Einstein, Mara
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Foros, Øystein
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Gabszewicz, Jean Jaskold
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Hevia Payá, José de
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Nyberg, Sten
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Roson, Roberto
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Schjelderup, Guttorm
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Shi, Yang
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Sonnac, Nathalie
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The journal of media economics
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
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ECONIS (ZBW)
15
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1
A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
Saved in:
2
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto
- In:
The journal of media economics
21
(
2008
)
4
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
Saved in:
3
What influences advertising price in television channels? : an empirical analysis on the Spanish market
Bel, Germà
;
Domènech, Laia
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 164-183
Persistent link: https://www.econbiz.de/10003902458
Saved in:
4
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
Saved in:
5
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
6
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
Saved in:
7
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
8
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
9
The peoplemeter wars : a case study of technological innovation and diffusion in the ratings industry
Buzzard, Karen S. F.
- In:
The journal of media economics
15
(
2002
)
4
,
pp. 273-291
Persistent link: https://www.econbiz.de/10001710458
Saved in:
10
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
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