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~isPartOf:"The journal of personal selling & sales management : JPSSM"
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The journal of personal selling & sales management : JPSSM
Advances in business and management forecasting
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Journal of Business Research
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Journal of marketing research : JMR
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The journal of business forecasting : methods & systems
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European journal of operational research : EJOR
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International Journal of Forecasting
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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The selling of services : a comprehensive model
George, William R.
- In:
The journal of personal selling & sales management : JPSSM
6
(
1986
)
2
,
pp. 29-37
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