//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Balasubramanian, Siva Kumar"
~subject:"Brand evaluation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semiparametric multinomial log...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand evaluation
Consumer behaviour
5
Konsumentenverhalten
5
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Brand gender
2
Brand image
2
Gender
2
Geschlecht
2
Markenimage
2
Advertising
1
Advertising effects
1
Attachment theory
1
Beziehungsmarketing
1
Brand personality
1
Brand sex
1
Brand sexual orientation
1
Cluster analysis
1
Clusteranalyse
1
Emotion
1
Gender studies
1
Identification theory
1
Masculinity
1
Meaning transfer model
1
Product Placement
1
Product placement
1
Qualitative research
1
Relationship marketing
1
SEM (structural equation modeling)
1
Sales promotion
1
Scale development
1
Sexuality
1
Sexualität
1
Social learning theory
1
Structural equation model
1
Strukturgleichungsmodell
1
Verkaufsförderung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Azar, Salim L.
Balasubramanian, Siva Kumar
Alves, Alessandro Martins
1
Beise-Zee, Rian
1
Bobrie, François
1
Carsana, Laurence
1
Coker, Kesha K.
1
Cuny, Caroline
1
Fang, Xiang
1
Fornerino, Marianela
1
Grobert, Julien
1
Hende, Ellis van den
1
Hickman, Thomas M.
1
Jolibert, Alain
1
Le Roux, André
1
Mishra, Sanjay
1
Mugge, Ruth
1
Patwardhan, Hemant
1
Peursem, Nicolien van
1
Pillai, Deepa
1
Pongjit, Chompunuch
1
Roy, Yves
1
Schultz, Don E.
1
Shobeiri, Saeed
1
Singh, Surendra N.
1
Stoica, Michael
1
Sääksjärvi, Maria
1
Thebault, Marinette
1
Thomas, Robert James
1
Trudeau H., Sabrina
1
Vriens, Marco
1
Yin, Bingqing
1
more ...
less ...
Published in...
All
The journal of product & brand management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->