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~isPartOf:"The journal of product & brand management"
~person:"Gligor, David"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
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Perceived brand fairness
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Gligor, David
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The journal of product & brand management
Journal of retailing and consumer services
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The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
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