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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Management international review : mir ; journal of international business
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Journal of Product & Brand Management
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Intergenerational influence on brand preferences
Perez, Maria Eugenia
;
Padgett, Dan
;
Burgers, Willem
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10008850826
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