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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
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392
Brand management
289
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Brand image
243
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243
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
2
Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,937
International journal of consumer studies
773
International journal of hospitality management
745
SpringerLink / Bücher
699
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
529
Working paper / National Bureau of Economic Research, Inc.
455
NBER Working Paper
399
Asia Pacific journal of marketing and logistics
393
Technological forecasting & social change : an international journal
389
Journal of business ethics : JOBE
378
Business strategy and the environment
359
The journal of brand management : an international journal
355
Springer eBook Collection
354
Cogent business & management
353
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of travel and tourism marketing
323
Journal of international consumer marketing
321
Tourism management : research, policies, practice
319
Journal of marketing management : MM
311
Journal of retailing
305
International journal of retail & distribution management
296
Journal of marketing communications
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
293
Marketing letters : a journal of research in marketing
292
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
International journal of production economics
288
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
271
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ECONIS (ZBW)
396
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396
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1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
3
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
4
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
5
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
6
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
7
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
8
Branding and sustainable growth
Roper, Stuart
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010225087
Saved in:
9
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
10
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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