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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
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Branding and sustainable growth
Roper, Stuart
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10010225087
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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