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Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal; Herstein, Ram - In: The journal of product & brand management 21 (2012) 3, pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
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The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung; Kandampully, Jay - In: The journal of product & brand management 21 (2012) 2, pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
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Design benefits, emotional responses, and brand engagement
Franzak, Frank; Makarem, Suzanne; Jar, Haeran - In: The journal of product & brand management 23 (2014) 1, pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026