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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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Revisiting perceptual fit in co-branding applications
Thompson, Kenneth N.; Strutton, David - In: The journal of product & brand management 21 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009519768
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Revisiting perceptual fit in co-branding applications
Thompson, Kenneth; Strutton, David - In: The journal of product & brand management 21 (2012) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10009835997