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~isPartOf:"The journal of product & brand management"
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Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang
;
Jiang, Hua
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
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