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Consumer behaviour
393
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392
Brand management
297
Markenführung
297
Brand image
249
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249
Brand
176
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Guzman, Francisco
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Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Beneke, Justin
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Broyles, S. Allen
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Christodoulides, George
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Herstein, Ram
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Hollebeek, Linda D.
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The journal of product & brand management
Journal of business research : JBR
2,284
Journal of retailing and consumer services
2,056
International journal of hospitality management
839
International journal of consumer studies
772
Psychology & marketing
688
SpringerLink / Bücher
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
530
European Journal of Marketing
476
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
446
Asia Pacific journal of marketing and logistics
433
European journal of marketing : EJM
398
Journal of Consumer Marketing
396
NBER Working Paper
389
The journal of brand management : an international journal
382
Journal of marketing research : JMR
375
Journal of the Academy of Marketing Science
375
Journal of travel and tourism marketing
371
The journal of services marketing
371
Journal of marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
365
Tourism management : research, policies, practice
365
Journal of marketing management : MM
360
Journal of retailing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of international consumer marketing
329
Marketing intelligence & planning
329
Cogent business & management
325
The service industries journal
323
Journal of marketing communications
321
Marketing letters : a journal of research in marketing
317
International journal of retail & distribution management
314
International journal of contemporary hospitality management
313
The international review of retail, distribution and consumer research
311
Journal of strategic marketing
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
Journal of fashion marketing and management
299
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ECONIS (ZBW)
407
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1
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
4
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
5
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
6
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
7
The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
Saved in:
8
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
9
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
10
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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