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~isPartOf:"The journal of product & brand management"
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Bayes-Statistik
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Bayesian inference
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Bayesian networks
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Brand image
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Brand personality
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Design-science
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The journal of product & brand management
Journal of advertising research
26
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of nonprofit and voluntary sector marketing
4
Journal of marketing management : MM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of advertising : the review of marketing communications
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International journal of electronic customer relationship management : IJECRM
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International journal of production research
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International marketing review
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Journal of Business Research
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Leadership in nonprofit organizations ; Vol. 1
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
Suh, Taewon
;
Ford, John B.
;
Ryu, Young S.
;
Kim, John H. S.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10011744476
Saved in:
2
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
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