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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
301
Markenführung
301
Brand image
251
Markenimage
251
Brand
177
Markenartikel
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Customer satisfaction
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Consumer behavior
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Guzman, Francisco
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Paswan, Audhesh K.
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Veloutsou, Cleopatra
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Bal, Anjali
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Christodoulides, George
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Herstein, Ram
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Hollebeek, Linda D.
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The journal of product & brand management
Journal of business research : JBR
2,544
Journal of retailing and consumer services
2,106
International journal of hospitality management
911
Rassegna economica : rivista internazionale di economia e territorio
828
SpringerLink / Bücher
819
NBER working paper series
800
International journal of consumer studies
793
Rivista di politica economica
790
Psychology & marketing
729
Working paper / National Bureau of Economic Research, Inc.
675
Review of economic conditions in Italy
647
Discussion paper series / IZA
601
NBER Working Paper
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Industrial marketing management : the international journal for industrial and high-tech firms
562
Technological forecasting & social change : an international journal
542
European Journal of Marketing
503
Discussion paper / Centre for Economic Policy Research
496
Management science : journal of the Institute for Operations Research and the Management Sciences
484
Mondo economico : settimanale di economia, finanza, politica, cultura
479
Tourism management : research, policies, practice
473
L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
468
Questioni di economia e finanza
458
Working paper
455
Asia Pacific journal of marketing and logistics
447
Rivista internazionale di scienze sociali
439
Journal of travel and tourism marketing
413
European journal of marketing : EJM
408
The journal of brand management : an international journal
406
CESifo working papers
405
Journal of marketing management : MM
404
Journal of Consumer Marketing
403
Giornale degli economisti e annali di economia
401
Food policy : economics planning and politics of food and agriculture
394
Journal of marketing research : JMR
394
Journal of marketing
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
Economia e politica industriale
388
Rivista di economia agraria
388
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ECONIS (ZBW)
415
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
4
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
5
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
6
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
8
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
9
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
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