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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
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Virales Marketing
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24
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Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
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USA
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Brand love
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Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Statens offentliga utredningar : SOU
2,586
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,944
International journal of consumer studies
791
Ekonomisk debatt
749
International journal of hospitality management
731
NBER working paper series
698
Psychology & marketing
662
Working paper / National Bureau of Economic Research, Inc.
587
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER Working Paper
519
Discussion paper series / IZA
439
European Journal of Marketing
395
Asia Pacific journal of marketing and logistics
393
Food policy : economics planning and politics of food and agriculture
388
Working Paper
385
SpringerLink / Bücher
377
Journal of Consumer Marketing
370
The journal of brand management : an international journal
365
European journal of marketing : EJM
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing research : JMR
345
Statens offentliga utredningar
341
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Umeå economic studies
330
Journal of international consumer marketing
322
Journal of retailing
320
Journal of travel and tourism marketing
320
Discussion paper / Centre for Economic Policy Research
315
Journal of marketing management : MM
310
Tourism management : research, policies, practice
307
The international review of retail, distribution and consumer research
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of marketing communications
301
Cogent business & management
298
International journal of retail & distribution management
296
Journal of marketing
296
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
294
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ECONIS (ZBW)
393
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393
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1
"Natural" labeling and consumers' sentimental pastoral notion
Amos, Clinton
;
Pentina, Iryna
;
Hawkins, Timothy G.
; …
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 268-281
Persistent link: https://www.econbiz.de/10010422975
Saved in:
2
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
6
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
7
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
8
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
9
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
10
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
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