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~isPartOf:"The journal of product & brand management"
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BRAND MANAGEMENT IN SMALL AND...
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Brand management
386
Markenführung
386
Consumer behaviour
285
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285
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
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100
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100
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56
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47
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Marketing management
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Marketingmanagement
33
Advertising effects
32
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16
Brand love
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16
Customer satisfaction
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Kundenzufriedenheit
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Markentransfer
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Guzman, Francisco
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Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
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Merrilees, Bill
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Odoom, Raphael
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Paswan, Audhesh K.
3
Rindell, Anne
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Urde, Mats
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Wallace, Elaine
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2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bettinelli, Cristina
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Centeno-Velázquez, Edgar
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2
Grappi, Silvia
2
Hakala, Ulla
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The journal of product & brand management
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
Marketing intelligence & planning
147
Journal of strategic marketing
146
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
Journal of marketing communications
118
International journal of hospitality management
109
Open Access publications from Université Paris-Dauphine
106
Marketing theory
105
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
Journal of Product & Brand Management
89
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ECONIS (ZBW)
391
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391
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1
Better
branding
: brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
2
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
3
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
4
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of
Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
5
Branding
's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
6
Special issue: luxury
marketing
and
branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
7
Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly
;
Bal, Anjali
;
Rains, Samantha
;
Leeds, …
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 387-393
Persistent link: https://www.econbiz.de/10011607140
Saved in:
8
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
9
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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