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~isPartOf:"The journal of product & brand management"
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On "brand" : whether a semioti...
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
298
Markenimage
298
Brand
200
Markenartikel
198
Beziehungsmarketing
110
Relationship marketing
110
Social Web
64
Social web
64
Internet marketing
54
Online-Marketing
54
Luxury goods
41
Luxusgüter
41
Marketing management
41
Marketingmanagement
40
Emotion
37
Advertising effects
36
Werbewirkung
36
Brand loyalty
34
Preismanagement
32
Pricing strategy
32
USA
28
Social media
27
United States
27
Viral marketing
27
Virales Marketing
27
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
22
Persönlichkeitspsychologie
22
Confidence
20
Vertrauen
20
Brand extension
19
Customer satisfaction
19
Kundenzufriedenheit
19
Markentransfer
19
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
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The journal of product & brand management
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of consumer studies
784
International journal of hospitality management
778
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
571
NBER working paper series
569
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of the Academy of Marketing Science
471
Journal of marketing
470
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
NBER Working Paper
415
Journal of marketing communications
393
Journal of Product & Brand Management
387
Marketing intelligence & planning
378
Journal of travel and tourism marketing
366
Marketing letters : a journal of research in marketing
363
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of retailing
352
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
336
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
322
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ECONIS (ZBW)
502
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502
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1
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
2
Towards a unified theory of
brand
equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Effects of pronoun
brand
name perspective and positioning on
brand
attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
4
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
The
brand
core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
8
A comparison of
brand
equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
9
The contribution of a
brand
spokesperson's voice to consumer-based
brand
equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business
brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
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