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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
285
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242
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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2
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Broyles, S. Allen
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2
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The journal of product & brand management
Journal of business research : JBR
2,036
Journal of retailing and consumer services
1,935
Discussion paper series / IZA
1,542
NBER working paper series
1,436
Working paper / National Bureau of Economic Research, Inc.
1,170
NBER Working Paper
1,112
IZA Discussion Paper
1,007
International journal of consumer studies
785
International journal of hospitality management
728
IZA Discussion Papers
685
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
CESifo working papers
421
Asia Pacific journal of marketing and logistics
394
Journal of Consumer Marketing
391
European Journal of Marketing
390
SpringerLink / Bücher
373
European journal of marketing : EJM
356
The journal of brand management : an international journal
355
Working paper
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
347
Discussion paper / Centre for Economic Policy Research
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of travel and tourism marketing
330
Young consumers : insight and ideas for responsible marketers
326
Journal of international consumer marketing
322
Journal of retailing
319
Journal of marketing management : MM
313
Tourism management : research, policies, practice
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
304
Cogent business & management
302
International journal of retail & distribution management
294
Journal of marketing
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
Food policy : economics planning and politics of food and agriculture
292
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
394
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1
Brands, love and
family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
2
To be (
family
) or not to be (
family
) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Consumers' intention to donate to two
children
’s charity brands : a comparison of Barnardo’s and BBC
Children
in Need
Michaelidou, Nina
;
Micevski, Milena
;
Siamagka, …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
Saved in:
4
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
5
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
6
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin
;
Koo, Dong-Mo
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
Saved in:
7
Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.
;
Woodham, Omar P.
;
McNeil, Kimberly R.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
Saved in:
8
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
9
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
10
Profiling behavioral pricing research in marketing
Somervuori, Outi
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
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