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~isPartOf:"The journal of product & brand management"
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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
Saved in:
2
Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-423
Persistent link: https://www.econbiz.de/10008704829
Saved in:
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