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~isPartOf:"The journal of product & brand management"
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Customer integration
17
Kundenintegration
17
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
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13
Consumer behaviour
13
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Lo, Pei-San
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The journal of product & brand management
Journal of business research : JBR
179
Journal of retailing and consumer services
83
Industrial marketing management : the international journal for industrial and high-tech firms
79
SpringerLink / Bücher
48
The journal of product innovation management : an international publication of the Product Development & Management Association
47
Journal of service management
46
The journal of services marketing
46
International journal of innovation management
45
International journal of hospitality management
44
Technological forecasting & social change : an international journal
42
Research policy : policy, management and economic studies of science, technology and innovation
38
The journal of business & industrial marketing
35
Journal of strategic marketing
34
The service industries journal
33
International journal of contemporary hospitality management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of marketing management : MM
29
Journal of vocational behavior
27
Public management review
27
Service business
26
Administrative Sciences : open access journal
25
Journal of service research : JSR
25
Marketing theory
24
International journal of technology marketing : IJTMkt
23
The journal of brand management : an international journal
23
Tourism management : research, policies, practice
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
European management journal
21
International journal of technology management : IJTM
21
Journal of marketing
21
Journal of open innovation : technology, market, and complexity
21
Journal of service theory and practice : JSTP
21
Marketing intelligence & planning
21
Cogent business & management
19
Journal of service research
19
Journal of the Academy of Marketing Science
19
International journal of quality and service sciences
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of career development
17
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ECONIS (ZBW)
17
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1
Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.
;
Patino, Anthony
;
Laric, Michael V.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
4
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
5
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
10
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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