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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
290
Markenführung
290
Brand image
244
Markenimage
244
Brand
173
Markenartikel
171
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
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Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
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Corporate Social Responsibility
19
Corporate social responsibility
19
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
USA
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
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398
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5
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5
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English
399
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
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The journal of product & brand management
International journal of production economics
2,430
Journal of business research : JBR
2,246
Journal of retailing and consumer services
2,042
International journal of production research
1,989
European journal of operational research : EJOR
1,599
SpringerLink / Bücher
1,040
International journal of consumer studies
804
International journal of hospitality management
785
Transportation research / E : an international journal
774
NBER working paper series
691
Psychology & marketing
673
Management science : journal of the Institute for Operations Research and the Management Sciences
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
566
Food policy : economics planning and politics of food and agriculture
542
International journal of logistics systems and management
540
Technological forecasting & social change : an international journal
539
Springer eBook Collection
512
NBER Working Paper
505
Business strategy and the environment
473
Omega : the international journal of management science
467
Journal of business ethics : JOBE
453
Asia Pacific journal of marketing and logistics
434
International journal of logistics : research and applications
432
Cogent business & management
429
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
426
European Journal of Marketing
385
Industrial marketing management : the international journal for industrial and high-tech firms
380
Journal of Consumer Marketing
377
Production and operations management : an international journal of the Production and Operations Management Society
374
The journal of brand management : an international journal
369
Tourism management : research, policies, practice
368
European journal of marketing : EJM
359
Manufacturing & service operations management : M & SOM
359
Journal of marketing research : JMR
353
Supply chain management : an international journal
351
The international review of retail, distribution and consumer research
347
International journal of retail & distribution management
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
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ECONIS (ZBW)
399
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1
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399
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1
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
3
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
4
Mapping the
sustainability
branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
6
Sustainability
through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
9
Consequences of consumer trust in PDO
food
products : the role of familarity
Fandos Herrera, Carmina
;
Flavián Blanco, Carlos
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10009314013
Saved in:
10
Brand image and customers' willingness to pay a price premium for
food
brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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