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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
294
Markenführung
294
Brand image
247
Markenimage
247
Brand
176
Markenartikel
174
Beziehungsmarketing
101
Relationship marketing
101
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Emotion
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Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Dwivedi, Abhishek
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Flight, Richard L.
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,423
Journal of retailing and consumer services
2,016
SpringerLink / Bücher
1,989
NBER working paper series
1,047
Working paper / National Bureau of Economic Research, Inc.
927
International journal of hospitality management
815
International journal of consumer studies
797
NBER Working Paper
790
Psychology & marketing
753
Journal of consumer research : JCR ; an interdisciplinary bimonthly
643
Springer eBook Collection
614
Management science : journal of the Institute for Operations Research and the Management Sciences
577
Technological forecasting & social change : an international journal
556
Journal of marketing research : JMR
524
Discussion paper series / IZA
480
Europäische Hochschulschriften / 5
471
Journal of marketing
444
Tourism management : research, policies, practice
440
Discussion paper / Centre for Economic Policy Research
435
Journal of Consumer Marketing
433
CESifo working papers
428
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
418
European Journal of Marketing
418
Journal of advertising research
403
The journal of brand management : an international journal
396
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
395
Journal of marketing communications
392
Journal of travel and tourism marketing
391
Journal of retailing
390
Online Information Review
382
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Gabler Edition Wissenschaft
378
Journal of marketing management : MM
371
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
371
Springer eBook Collection / Business and Economics
370
Working paper
370
Journal of business ethics : JOBE
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
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ECONIS (ZBW)
409
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409
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1
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
2
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
3
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the
internet
: a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
8
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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