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Consumer behaviour
393
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392
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Guzman, Francisco
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Wallace, Elaine
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Badrinarayanan, Vishag
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The journal of product & brand management
Journal of business research : JBR
2,089
Journal of retailing and consumer services
1,952
NBER working paper series
1,594
Revista de Estudios Regionales
1,096
Discussion paper series / IZA
1,058
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1,056
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1,028
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893
International journal of hospitality management
824
International journal of consumer studies
777
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Psychology & marketing
660
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Applied economics
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Cogent business & management
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Asia Pacific journal of marketing and logistics
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CEPR Discussion Papers
392
Finance research letters
389
Technological forecasting & social change : an international journal
385
Discussion paper
383
European Journal of Marketing
374
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of Consumer Marketing
365
Tourism management : research, policies, practice
365
SpringerLink / Bücher
358
The journal of brand management : an international journal
355
IMF Working Paper
351
European journal of marketing : EJM
348
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
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ECONIS (ZBW)
396
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1
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
2
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
3
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
4
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
5
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
6
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
9
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
10
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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