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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
293
Markenführung
293
Brand image
244
Markenimage
244
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173
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Guzman, Francisco
10
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4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
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The journal of product & brand management
Journal of business research : JBR
2,468
Journal of retailing and consumer services
1,955
SpringerLink / Bücher
1,606
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,083
Technological forecasting & social change : an international journal
852
International journal of hospitality management
810
Springer eBook Collection
804
International journal of consumer studies
782
Business strategy and the environment
774
International journal of production economics
719
Psychology & marketing
662
NBER working paper series
634
International journal of production research
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of business ethics : JOBE
574
Working paper / National Bureau of Economic Research, Inc.
547
NBER Working Paper
477
Cogent business & management
450
Management science : journal of the Institute for Operations Research and the Management Sciences
442
European journal of operational research : EJOR
433
Asia Pacific journal of marketing and logistics
406
Tourism management : research, policies, practice
397
Corporate social responsibility and environmental management
383
European journal of marketing : EJM
372
The journal of brand management : an international journal
371
Industrial marketing management : the international journal for industrial and high-tech firms
370
Sustainability
369
Europäische Hochschulschriften / 5
349
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of travel and tourism marketing
343
International Journal of Energy Economics and Policy : IJEEP
338
Working paper
335
European research studies
323
Journal of international consumer marketing
323
Journal of marketing management : MM
323
Journal of fashion marketing and management
315
International Journal of Sustainable Development
311
Journal of retailing
310
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ECONIS (ZBW)
402
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402
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1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
3
Sustainability
through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
4
Mapping the
sustainability
branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
6
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of
sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
7
When creative consumers go green : understanding consumer upcycling
Wilson, Matthew
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
Saved in:
8
Internal branding and
sustainability
: investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
9
Branding and sustainable growth
Roper, Stuart
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010225087
Saved in:
10
Linking retailer corporate brand and environmental
sustainability
practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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