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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
International journal of production economics
22
Other publications TiSEM
11
International journal of production research
10
European journal of operational research : EJOR
8
International Journal of Production Economics
8
International journal of technology management : IJTM
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Journal of the Operational Research Society : OR
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Journal of promotion management : innovations in planning and applied research
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Transportation research / E : an international journal
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Tetsu-to-hagane
5
The European Physical Journal B - Condensed Matter and Complex Systems
5
Applied economics letters
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Energy economics
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Georgetown McDonough School of Business Research Paper
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IMF Working Papers
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International journal of logistics : research and applications
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Journal of mathematical economics
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Omega : the international journal of management science
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European economic review : EER
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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LISS 2012 ; Vol. 2
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Mathematics and Computers in Simulation (MATCOM)
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NBER working paper series
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Optimization under uncertainty ; Vol. 1
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The journal of corporate finance : contracting, governance and organization
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Agricultural Systems
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Benchmarking: An International Journal
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
2
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
3
The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung
;
Yang, Jing
;
Yim, Myungok Chris
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
Saved in:
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