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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels; Descotes, Raluca Mogos - In: The journal of product & brand management 21 (2012) 2, pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
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Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei; Moutinho, Luiz - In: The journal of product & brand management 20 (2011) 5, pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
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From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin; Maehle, Natalia; Korneliussen, Tor - In: The journal of product & brand management 20 (2011) 5, pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
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Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
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Toward an understanding of brand sexual associations
Azar, Salim L. - In: The journal of product & brand management 24 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10010514487