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A comparison of quality function deployment and conjoint analysis in new product design
Pullman, Madeleine E.; Moore, William L.; Wardell, Don G. - In: The journal of product innovation management : an … 19 (2002) 5, pp. 354-364
Persistent link: https://www.econbiz.de/10006262534
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Product and Service Innovation: Ideas for Future Cross-Disciplinary Research link rid="fn1">*
x>/Karniouchina, Ekaterina V<; Victorino, Liana; Verma, … - In: The journal of product innovation management : an … 23 (2006) 3, pp. 274-280
Persistent link: https://www.econbiz.de/10007225026
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Using Conjoint Analysis to Help Design Product Platforms
Moore, William L.; Louviere, Jordan J.; Verma, Rohit - In: The journal of product innovation management : an … 16 (1999) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10007345037