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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Droge, Cornelia"
~type:"article"
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Droge, Cornelia
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The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia
;
Calantone, Roger J.
;
Harmancioglu, Nukhet
- In:
The journal of product innovation management : an …
25
(
2008
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10003678044
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