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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
25
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
17
International journal of forecasting
13
Internetökonomie und Hybridität
10
Journal of Business Research
10
SpringerLink / Bücher
10
Handbuch Kunst-Unternehmens-Kooperationen
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of retailing
9
Springer eBook Collection / Business and Economics
8
Journal of marketing management : MM
7
Transfer : Zeitschrift für Kommunikation und Markenmanagement
7
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
6
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
5
European journal of marketing : EJM
5
General Economics and Teaching
5
Interfaces : the INFORMS journal on the practice of operations research
5
Journal of service research : JSR
5
Working Paper
5
Arbeitspapiere der Nordakademie
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Working Papers / Wirtschaftswissenschaftliche Fakultät, Westfälische Wilhelms-Universität Münster
4
Arts marketing : an international journal ; AM
3
Die Betriebswirtschaft : DBW
3
International journal of arts management
3
Journal of marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Quarterly journal of business and economics : QJBE
3
Research
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, …
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
Saved in:
2
The influence of organizational and national culture on new product performance
Eisend, Martin
;
Evanschitzky, Heiner
;
Gilliland, David I.
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
Saved in:
3
Success factors of product innovation : an updated meta-analysis
Evanschitzky, Heiner
;
Eisend, Martin
;
Calantone, Roger J.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010219667
Saved in:
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