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Hyötyläinen, Mika
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Möller, Kristian
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The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
37
Working papers / W / Helsinki School of Economics and Business Administration
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The journal of business & industrial marketing
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Liiketaloudellinen aikakauskirja
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Advances in business marketing : a research annual
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
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Land- und Ernährungswirtschaft in einer erweiterten EU : vom 06. bis 08. Oktober 1997 in Freising-Weihenstephan
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Le Nord : revue internat. des pays du nord
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Marketing strategy organization and implementation
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Marketing theory : a student text
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
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Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
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The SAGE handbook of marketing theory
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Transforming agriculture and agro-industry : policies, concepts and cases from Central and Eastern Europe
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Service packaging: key to successful provisioning of ICT business solutions
Hyötyläinen, Mika
;
Möller, Kristian
- In:
The journal of services marketing
21
(
2007
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10007760042
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