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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
108
Service quality
108
Customer satisfaction
103
Kundenzufriedenheit
103
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
30
Service industry
30
Einzelhandel
22
Retail trade
22
Customer experience
21
Beschwerdemanagement
20
Complaint management
20
Online retailing
20
Online-Handel
20
Viral marketing
20
Virales Marketing
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USA
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United States
18
Brand management
17
Markenführung
17
Satisfaction
17
Services
17
Social Web
17
Social web
17
Dienstleistung
16
Customer engagement
14
Customer integration
14
Kundenintegration
14
Brand image
13
Markenimage
13
Servicescape
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Loyalty
12
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Mattila, Anna S.
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4
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Rosenbaum, Mark
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Neale, Larry
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The journal of services marketing
Journal of business research : JBR
2,047
Journal of retailing and consumer services
1,946
International journal of consumer studies
766
International journal of hospitality management
748
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
574
Working paper / National Bureau of Economic Research, Inc.
457
NBER Working Paper
405
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Management science : journal of the Institute for Operations Research and the Management Sciences
391
SpringerLink / Bücher
377
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
359
European journal of marketing : EJM
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
343
Tourism management : research, policies, practice
328
Journal of international consumer marketing
321
Technological forecasting & social change : an international journal
320
Journal of marketing management : MM
309
Journal of retailing
304
Journal of marketing communications
303
Cogent business & management
302
Journal of marketing
298
Journal of fashion marketing and management
297
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
296
Marketing letters : a journal of research in marketing
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of the Academy of Marketing Science
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of business ethics : JOBE
272
International journal of contemporary hospitality management
269
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ECONIS (ZBW)
264
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264
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1
Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
An, Daechun
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 566-579
Persistent link: https://www.econbiz.de/10010434579
Saved in:
2
The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michael
- In:
The journal of services marketing
26
(
2012
)
7
,
pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
Saved in:
3
An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron
;
Carlson, Jamie
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 419-434
Persistent link: https://www.econbiz.de/10009672373
Saved in:
4
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
5
The GRID scale : a new tool for measuring service mixed satisfaction
Audrezet, Alice
;
Olsen, Svein O.
;
Tudoran, Ana Alina
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011445610
Saved in:
6
Seeking the resilience of service firms : a strategic learning process based on digital platform capability
Liu, Ruhong
;
Long, Jing
;
Liu, Longjun
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 371-391
Persistent link: https://www.econbiz.de/10014228982
Saved in:
7
Four-mode channel interactivity concept and channel preferences
Florenthal, Bela
;
Shoham, Aviv
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
Saved in:
8
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
9
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
10
The dark side of customer service
Harris, Lloyd C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008738384
Saved in:
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